How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has happened to me. So here's the short list of what I've learned as its first manager, CEO and adviser.
Constantly be Prepared to Socialize
Stories, case studies, experiences, effects -- these would be the stuffs of their near future. There are a lot of theories, tons of how-to's, tons of sales talk in our day and age. Stories hold huge weight in pinning down a prospective customer to a purchase.
Exterior of a revenue standpoint, story-telling on your circle of friends are able to make a huge impact in rippling out your business to others. My first enormous client (that's still my customer so far) came in the short chat while riding the train on my way to my afterward day task. We were not really close. I told him that I was into SEO and shared its worth and also what it did for my own site. He explained that he would consult with me.
Turns out that he did. I got to close the deal.
After that lesson, I never ceased evangelizing.
Yes I know, you wish to get paid per hour. While it may be true that everything you understand is well worth every penny to everything you're charging, totally free consultations build trust. More often than not, it's let me get the entire organization.
Clients appreciate the little things. They also feel much more secure once you provide them more information about what they're getting in to and what they need to learn about other elements of internet marketing. You can leverage on giving them what they need to understand rather than telling them vague generalities about the industry.
I have a client today that signed up because of their principal product's SEO and signed up with another search engine optimization firm because of their new product's SEO. They wanted to see who is the greater SEO services supplier. While I'm easily 60 percent more costly in my monthly retainer than the other search engine optimization business, I gave out free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake up me frequently times bling iphone (I sleep and wake up late while he's an early bird). However, it was all worthwhile.
The whole business is currently granted to us and we're just waiting for the purchase of another (much cheaper) SEO company to perish. I don't know if they are doing a great job or not. What I do understand is that I gave out free, anytime consultation -and it worked!
It is among my trump cards on client acquisition.
Don't be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still considered 'fresh' by many businesses. The dominant (and effective) form of promotion here remains TV. That leaves us with a 'free market' plus also a free market means that the budget is mad.
There are companies offering SEO for as little as $300 a month. And yes, they claim that it is white hat -- together with all the linkbuilding tips you can ever imagine. If I attempted to pull that stunt, I'd be out of business in one month's time.
When I read Seth Godin's Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much since they're all for quality and exclusivity. I want to be a business like that. That's 1 reason why we give customer exclusivity because of their niche/industry. And we also charge premium for this.
Businesses can butt-heads on lowering costs. It may be the weapon of choice for many SEO firms. The customers win and the search engine optimization industry loses.
My weapon of choice is raising the quality of our solutions and building a new. That manner, pricing is both secondary and I'm pleased with the few really great customers I have.
Think like Louis Vuitton. Win.
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How to Start an Search Engine Optimization Company with NO Technical Skills.
All you need is a personal computer and cell phone to operate from anyplace you want to. This is a true business you can be proud of.
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I look forward to talking with you and help you get started making money in the next 30 days.